I'm grateful to work with the
greatest companies, all across the world.
The vision behind this agency.
I'm Filip. I started my journey as an Engineer, building products and solving technical challenges. After moving to Silicon Valley, I noticed something: while tech companies excelled at building cutting-edge products, their go-to-market strategies often fell short—especially when it came to connecting with developers.
Tech is hard. Developers are sharp, skeptical, and notoriously resistant to traditional advertising. They don’t want to be sold to; they want to learn, build, and solve problems.
That’s where I come in. I combine my engineering background with a passion for storytelling and content creation, crafting content that resonates with developers by meeting them where they are—through tutorials, tips, and ideas that inform, inspire, and cut through the noise.